[news] podejscie googla do page rank

[melassa]

That strange link on a Google page

May 27, 2004

The screen shot below of a Google page has a link to an outside programmer's page behind the anchor text in the lower left corner. Google's page is a PageRank of 10 (Google cheats on their own pages) and the programmer's page, shown in the status bar on the bottom, inherited a PageRank of 9 from this. The programmer is selling his PageRank by linking to advertisers. If you know what a PageRank of 9 means to ecommerce marketers, you're already salivating. (CNN, Microsoft, MSN, and Yahoo all show a PageRank of 9. Ordinary mortals, unless they have a link on one of dozens of pages at google.com that show a perfect 10, will never come close to a 9. Poor eBay has only an 8.) 

The programmer is Jack Gust of St. Louis, Missouri. We located him and spoke with him by telephone on May 27. Yesterday we thought that this link was evidence of a page hack at Google, but today we know that Mr. Gust's story is more innocent. We should not have used the word "hacker" at all. 

Over two years ago, Gust wrote a program for the Apple Mac that allowed easy searching on Google. He began distributing it for free, and Google linked to it without asking him. He informed Google at one point that he was placing the program in another location on his site and that they should change the link, but nothing happened. The program has been downloaded some 10,000 times since it was written, and the latest version of Apple's operating system has incorporated this program's functionality. Apple itself has linked to Gust's free program during the last two years. Along with the executable, the source code for the program is also available on Gust's site. 

About two months ago, a prospective advertiser offered Gust money for a link from his PageRank 9 site. He accepted the offer, and also accepted subsequent offers from other advertisers, for a two-month run of links. Until this initial offer, Gust says he was only vaguely aware that the PageRank he inherited from Google was worth money. 

From Google's perspective, Gust should not have abused the link by making money from the PageRank he inherited. From Gust's perspective, he was never consulted about the link to begin with, and Google was linking to him out of their own self-interest. Gust should have expected Google to react negatively toward his paid links. But if Gust doesn't care about losing his PageRank 9, then it's entirely Google's problem, since Gust had no agreement with Google. 

What's the moral of this story? Maybe there isn't one, except that Google's PageRank is horribly skewed. Once you figure out how to get a lot more than you deserve, you can make money. That's Google's fault, because Google's ranking is easily manipulated. It's also the media's fault for hyping Google out of all proportion compared to similar engines. 

Yesterday, a few hours after several forums noticed this link, Google deleted it. That means you can no longer go to Google's page and click on it. We made the link on the lower left of our image "hot" so that you click on it right here. You can also still see the link in Google's cache of their own page.

źródło : google-watch.org

[michal]

Najlepsze było to, że on wyświetlał reklamy google adsense na swojej stronie.