AdRank - zmiany

[Analityk Internetowy]

https://adwords.blogspot.com/2013/10/improving-ad-rank.html

(...) we're announcing improvements in the AdWords auction that let us more consistently show more relevant ad extensions and formats. (...)

Here are some more details and implications of these changes:

• Ad extensions and formats can now influence the position of your ad on the search results page. If two competing ads have the same bid and quality, then the ad with the more positive expected impact from extensions will generally appear in a higher position than the other.
  
• When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page.
  
• Because Ad Rank is now more important in determining whether your ad is shown with extensions and formats, you might need to increase your Quality Score, bid, or both for extensions and formats to appear.
  
• In each auction, we'll generally show your highest performing and most useful combination of extensions and formats among those eligible. So there's no need to try to guess which extensions will help improve your clickthrough rate the most.
  
• You may see lower or higher average CPCs in your account. You may see lower CPCs if your extensions and formats are highly relevant, and we expect a large positive performance impact relative to other competitors in the auction. In other cases, you may see higher CPCs because of an improvement in ad position or increased competition from other ads with a high expected impact from formats.
  
• For now, this update only affects search ads appearing on Google Search.
  

Co uważacie na ten temat?

[Redjasper]

Jeśli faktycznie zmiana dojdzie do skutku to jest to przecież ewidentne nakłonienie do rozszerzenia kampanii o dodatkowe elementy, które nie koniecznei się sprawdzają - bądź sprawdzają, ale to i tak zawsze kwestia większego budżetu.

[WebReklama]

Zawsze jak G pisze, aby dostosować budżet / stawki to znaczy "odpowiednio zwiększyć".