SEM Specialist with English

[magdalena.kowalczyk]

A leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations is looking for:

 

SEM Specialist with English 

 

Responsibilities: 

• Take ownership of existing paid search programs and expand keyword coverage, develop compelling ad copy, and optimize Google AdWords
• Perform Keyword audit and recommendations with accordance to market requirement
• Recommend optimization of PPC campaigns based on keyword performance
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals 
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members, and with media agencies to meet client goals
• Proactively identify fact-based trends and opportunities within the marketing campaigns
• Keep up with the latest industry trends and campaign features
• Answer ad hoc SEM questions and preparing ad hoc analysis of SEM campaigns
• Work with Market Representatives to provide recommendations for keyword optimization in local languages
• Reporting and analyzing of Web Traffic, content and benchmarking
• Performing organic keyword research and competition 

Basic qualifications:

• Excellent spoken and written communication skills in English
• Experience working as a SEM specialist for an agency or business
• Proficient knowledge of SEM tactics, keyword research and analytics
• Good knowledge of digital marketing tools: Google AdWords, Google Analytics, (Marin Software would be an asset)
• Experience running and testing remarketing campaigns
• Proficient in Microsoft Excel, Word, and PowerPoint
• Passionate about Internet trends and digital marketing
• Ability to work in a fast paced multinational environment
• Strong analytical thinking, problem solving skills
• Solid understanding of search engine principles, best-practices and algorithms
• Up-to-date with the latest Google trends and interest in Web Marketing
• In-depth experience with website analytics and SEO tools (e.g, Google Analytics, Google Search Console, Google AdWords Keyword Tool, Screaming Frog)
• At least basic understanding on natural link building and improving online presence
• Solid experience with SEO Technical Analysis & recommendations - mobile & desktop pages (On-Page and Off-Page SEO)
• Strong oral and written communication skills, as well as fast-learning skills, with the ability to work in a fast paced environment

 

We offer

 

• The ability to use your knowledge of foreign language on a daily basis at work (we serve our Clients in almost 30 foreign languages
• Experience with a range of Clients and technology solutions which provides professional relevance
• Operating according to Lean Six Sigma philosophy
• Collaborating and learning from diverse and talented colleagues helps you “raise your game”
• Trainings and development tailored to help you achieve your potential
• New Joiners Programme including trainings
• Opportunity  to engage in Corporate Social Responsibility initiatives
• We also think about your social life, you will be able to take part in different initiatives like Book Club, International Cuisine Club, Runners Club, family events, cultural meetings, photography classes, climbing, soccer, swimming and many others.
• Social benefit packages including: private medical care, My Benefit, life insurance
• Friendly work atmosphere in multicultural environment